Vertical Integration Returns to U.S. Healthcare: What You Need to Know Now

In the 1990s, during the Clinton Administration, the USA saw many attempts to achieve vertical integration in healthcare.  Here we are again! New acronyms were initiated and made popular to describe Independent Practice Associations (IPAs), Physician Hospital Organizations (PHOs), which were managed and administered by entities known as Management Services Organizations (MSOs). Physicians felt the...

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6 Key Considerations When Targeting U.S. Patients for Medical Tourism

Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...

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10 Basic Steps to Medical Tourism Startup

International Hospital Accreditation for Medical Tourism – Who Pays? HEALTH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article​ or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all...

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Addressing Criticism on Social Media

Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond?  Some people respond by not responding. This is the wrong approach in most cases. If you...

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Should Concierge Physicians Consider Hiring a PR Professional?

As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...

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Perils & pitfalls of methodological nationalism in medical tourism

In Social Science, Methodological Nationalism is a term used to describe an intellectual orientation and pattern in scholarly research and many commercially prepared advertorial and promotional pieces that conceives of the nation-state as the sole unit of analysis or as a container for social processes.  So for example, rather than...

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