7 Inexpensive Ways to Establish Physician Authority and Brand

For someone to agree to fly across the country or to another part of the world to receive care from a medical tourism physician, that physician must create a solid brand impression, reputation and singularity in the mind of the consumer. In the USA, many physicians who have been working in medicine since the 1980s abdicated...

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Refocus your Medical Tourism Marketing Strategy: Think Big, Go Small

Could your medical tourism marketing strategy benefit from a refocusing of your lens? Consider this technique to narrow your approach and drive higher turnover. Let’s say you run a small clinic in a city in Europe, Asia, Latin America, or elsewhere. One that competes directly with doctors working in three nearby private hospitals and their physicians...

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Traction for your Medical Tourism Startup

Successful traction for a medical tourism startup is what qualifies the business as viable. Without traction, your business is a failure. While there are many traction channels to pursue, it difficult for most medical tourism startup business owners to determine in advance which will work to get them the traction they need to succeed. This is because there...

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Dr. Maria K. Todd Presents on Why Medical Tourism Facilitators Fail

Editor’s Note: Maria Todd, the author of The Medical Tourism Facilitator’s Handbook (2011 CRC | Productivity Press) and 10 other healthcare business administration professional books was recently asked to present a short session at an international medical tourism conference on the topic of ‘Why So Many Medical Tourism Facilitators Fail.’ Dr. Todd examined the phenomenon and compiled her impressions about...

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Organizing Medical Tourism Hospital Fam Tours for Employers

Be sure to hit all the touch points that self-funded employer representatives want to see when they come for a medical tourism familiarization (fam) tour at your location. Employer-sponsored self-funded health benefit plans are increasing in number like never before.  Many are investigating health travel (not “medical tourism”) as an option for their workforce to access medically necessary...

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Effective Concierge Membership Marketing: Tracking Your Results

Effective Concierge Membership Marketing: Tracking Your Results MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article​ or something else you’d like to learn more about This article was originally published in 2009 and has been reformatted for consistency with the current website design. We surveyed clients and newsletter readers to...

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International Hospital Accreditation for Medical Tourism — Who pays?

International Hospital Accreditation for Medical Tourism – Who Pays? HEATH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article​ or something else you’d like to learn more about As Health Tourism is merely a service line within your overall business strategy, is aN EXPENSIVE & separate “accreditation” really necessary?...

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