Medical tourism has very little to do with selling a surgical or diagnostic service or a treatment at a mineral spring or thalasso resort. Anyone can buy that anywhere, from any licensed physician or commissioned health facility, unless the place where they live is totally devoid of access to these services. What makes...
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Every now and then, we need a little distraction from the pressure of work, client services, marketing, and other chores. Medical Tourism Facilitators: Take a few moments to unwind and solve this word search. From time to time, we’ll add more...
Continue readingFOR IMMEDIATE RELEASE Denver, Colorado, Feb. 10, 2015 — Citing unreasonable demands for an uncompensated non-compete and interference in a business relationship, today, Mercury Healthcare International, Inc.’s founder Maria Todd announced that she is stepping down from her volunteer position on GHTC’s Board of Directors. Ms. Todd, was a founding member of the GHTC Executive Board and was appointed...
Continue readingInternational patient department training is part of continuous quality improvement strategy, not just a single intensive training session at the very beginning. Begin by developing a “Creative Treatment” A Treatment is NOT a script or a strategy. It is the step just before a script or strategy, a kind of blueprint for writing a script, developing...
Continue readingInternational patient department training is part of continuous quality improvement strategy, not just a single intensive training session at the very beginning. Begin by developing a “Creative Treatment” A Treatment is NOT a script or a strategy. It is the step just before a script or strategy, a kind of blueprint for writing a script, developing...
Continue readingDisruptive marketing strategies for medical tourism are built around differentiation that provides at least three long term sustainable competitive advantages. Long term sustainable competitive advantages in medical tourism put a destination (and its premium providers) on the map, gain visibility, claim top of the mind dominance in specialty, and capture premium market share. Celebrate unique...
Continue readingEven the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...
Continue readingThere are millions of family caregivers in the United States. Even more exist in cultures where people are not placed in nursing homes and assisted living centers. Medical tourism marketers must include this group in their target audiences. Four in 10 people (39%) are caring for an adult or child with significant health issues. These...
Continue readingChina Medical Tourism: A confusing topic at best. Is China an inbound or outbound medical tourism market? Many of us in the industry are confused by what we read and hear when considered in the context of what we see when we visit. At best, the Chinese citizens show us that they are leaving...
Continue readingThere’s a reason that casting villains is a successful health tourism marketing and advertising tactic for many years: We love to hate the enemy! It is true: marketing that creates common enemies works because it unites us with groups of people we believe to be like us. How can we use this trait to enhance conversions in health care...
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