A new spotlight illuminating Upscale Luxury Resorts will prove a great bonus when planning wellness travel and health tourism in Mexico Mexico now boasts seven AAA Five Diamond Restaurants. Having been on the Diamond Rating Team some 40 years ago, I have tremendous respect for what goes into earning such an honor. Among them the following...
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Globalization, localization and international health and wellness tourism marketing
Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.” When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient. The language...
Continue readingDr Maria Todd of Mercury Advisory Group finalizes draft institutionalization framework law template for health and wellness tourism destinations.
Dr Maria Todd of Mercury Advisory Group has finalized her working draft template for use in institutionalization and framework law drafting for health and wellness tourism destinations. Todd has been engaged by many different governments to help them draft a framework regulation for health and wellness tourism. The most time consuming aspects of these...
Continue readingHow forward thinking medical tourism suppliers can tap into the on-demand economy
Health tourism industry expert, Maria Todd believes medical tourism services such as executive health checkups, dialysis services on the road, spa services and massages, as well as second opinion consultations are among many services that could easily lend themselves to the on-demand economy that is emerging worldwide. The on-demand economy is populated by an emerging set...
Continue readingHow competitive research helps to analyze your comparative advantage as a medical tourism destination
Good competitive research can assist you greatly to position yourself in the medical tourism market, while poor or inaccurate research can lead you to make bad and expensive market decisions that will never thrive. List your strengths, weaknesses, opportunities, threats and consumer substitution potential in five columns on a white board. This information can...
Continue readingTutte le strade portano a Roma per il turismo medico
Tutte le strade portano a Roma per il turismo medico – (All Roads Lead to Rome for Medical Tourism) I recently spent three days with the Universita Campus Bio Medico di Roma, performing a preliminary market and operational assessment and strategic planning consultation. The polyclinic recently was accredited as an academic medical center by...
Continue readingUS Insurance Plans
In the USA, there are about 500 licensed insurers and about 210,000 employers who operate self insured or self-funded health benefit plans. We haven’t yet seen very many on the list that are willing to contract with medical tourism suppliers. Maybe you’ll be the first? AARPAARP Medicare Advantage HMOAARP Medicare Advantage POSAARP Medicare Advantage...
Continue readingHow to Market Your Hospital to Referral Agents and Facilitators
An article on planning and hosting of tours for medical tourism facilitators that a hospital should strategically prepare for success From the Medical Tourism Marketing & Branding Series As a medical tourism facility, you will likely have many opportunities to show interested medical tourism facilitators and other interested patient referral sources the features of your hospital....
Continue reading[INFOGRAPHIC] Add Testimonials to Boost Medical Tourism Sales
Identifying medical tourism buyer personas – Free Worksheet
© 2015. Maria Todd and Mercury Advisory Group. Excerpt from the Ultimate Guide to Medical Tourism Marketing. All international rights reserved. What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a healthcare provider has at least two important and very distinct buyer personas. Usually...
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