Learn how Maria Todd can help with surgical cost containment for hospitals ASCs so you can maintain margin integrity under bundled price reimbursement....
Continue readingKickstarting Your ASC’s Robotic Surgery Program
Maria Todd offers several important tips for marketing robotic surgery no matter which system you've purchased. ...
Continue reading
Hackvertising: What it is; How to Use It
Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...
Continue reading
Customer Mind Control
Make brand awareness and engagement an obsession. Focus on increasing your brand footprint. When your brand is your customer's first thought to solve a problem or fill a need, you've achieved mindshare....
Continue readingJob ONE for a Medical Tourism Facilitator Startup
Starting a medical tourism facilitator business is the role of an "entrepreneur" with only one job...and it isn't referring patients or coordinating care...
Continue readingWaste accounts for one-quarter of U.S. healthcare spending – if not more…
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
Continue readingHow can Medical Providers find time to create the content they want to share?
Learn what kinds of content marketing and promotion achieve the greatest results for medical providers....
Continue reading
High-Value Health Care: The Intersection of Quality, Affordability and Outcomes for Employers
Employers are uniquely positioned to positively influence the quality and cost of health care through direct-with-employer contracting. But they aren't sure whom to call and how to proceed. Neither are the providers......
Continue readingConsidering a Cash Pay Program? Check Your HMO/PPO Contracts for Conflicts!
A checklist for providers considering cash pay discounts for payment in full on the day of service might conflict with the payor contracts....
Continue reading
Concierge Physicians Face Continual Challenges with Disruptor Brands
Does your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
Continue reading