Does your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
Continue readingDoes your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
Continue reading