Measuring the ROI Benefits of Social Media for Medical Tourism Providers

Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...

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The Importance of Social Media for Healthcare Leaders

Social media for healthcare leaders is rapidly changing at an incredible pace, and one of the major factors contributing to this dramatic change is the upsurge in the level of healthcare communication. Some of the mind-blowing facts are mentioned here: • 75% of the engagement on a Facebook post happens in the first 5 hours....

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