I find a major gap in healthcare professionals' understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner's global digital strategy to attract patients from foreign countries. International SEO considerations go much further than website domain structures, such...
Continue readingAddressing Criticism on Social Media
Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond? Some people respond by not responding. This is the wrong approach in most cases. If you don't respond, people will assume you...
Continue readingShould Concierge Physicians Consider Hiring a PR Professional?
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you've pulled out of most of your managed care agreements, you've lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok, so you've made that choice but...
Continue readingPhysician Advertising: How features stated as patient benefits enhance relevance and differentiate you
In physician advertising parlance, features are anything inherent in your product of service, what you have designed and embedded into it and how you differentiate your service or product from your competitors. Benefits, on the other hand, are what the customer gets out of it. Many laws and regulations that protect consumers prohibit advertising...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon - Choose a communications style that makes sense for both your brand and your audience.Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to engage or they don't want...
Continue reading7 Questions to Help Tell Your Physician Brand Story
Even the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...
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