All About Blog Readability for Healthcare Providers

All About Blog Readability for Healthcare Providers HEALTHCARE CONTENT MARKETING TACTICS AskMariaTodd™ …for more information about what’s been mentioned in this article​ or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all of my...

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Are You Using Social Marketing to Your Best Advantage?

With advanced degrees in health administration, OR nursing experience, mediation and training as a health law paralegal, it's rare to find and expert also certified by Google in digital marketing tactics and strategies.​...

International SEO – Standing Broad Jump or Flying Leap?

I find a major gap in healthcare professionals’ understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner’s global digital strategy to attract patients from foreign countries. International SEO considerations go much further than...

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Addressing Criticism on Social Media

Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond?  Some people respond by not responding. This is the wrong approach in most cases. If you...

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Should Concierge Physicians Consider Hiring a PR Professional?

As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...

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7 Questions to Help Tell Your Physician Brand Story

Even the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...

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