Tips for Re-establishing Your Private Practice After Leaving a Large Health System PHYSICIAN EMPLOYMENT CONTRACT AND EXIT STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching,...
Continue readingAddressing Criticism on Social Media
Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond? Some people respond by not responding. This is the wrong approach in most cases. If you...
Continue readingShould Concierge Physicians Consider Hiring a PR Professional?
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
Continue reading7 Questions to Help Tell Your Physician Brand Story
Even the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...
Continue reading7 Inexpensive Ways to Establish Physician Authority and Brand
For someone to agree to fly across the country or to another part of the world to receive care from a medical tourism physician, that physician must create a solid brand impression, reputation and singularity in the mind of the consumer. In the USA, many physicians who have been working in medicine since the 1980s abdicated...
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