Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond? Some people respond by not responding. This is the wrong approach in most cases. If you...Continue reading
Should Concierge Physicians Consider Hiring a PR Professional?
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...Continue reading
Physician Advertising: How features stated as patient benefits enhance relevance and differentiate you
In physician advertising parlance, features are anything inherent in your product of service, what you have designed and embedded into it and how you differentiate your service or product from your competitors. Benefits, on the other hand, are what the customer gets out of it. Many laws and...Continue reading
Are You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...Continue reading