Addressing Criticism on Social Media

Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond?  Some people respond by not responding. This is the wrong approach in most cases. If you...

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Should Concierge Physicians Consider Hiring a PR Professional?

As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...

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