If you are looking for someone to solve all of your problems and turn your business around, a marketing consultant won’t be able to do much for you. I published this on LinkedIn Pulse this week, and it received more than 2000 views and more than 110 thumbs up, and generated 19 comments in...
Continue readingAn Example of How NOT to Sell Health Services or Medical Tourism
Last night, over dinner, my husband and I were discussing one of my clients’ marketing and advertising challenges. That’s not strange, because he has a MBA from a very distinguished graduate school (Claremont) and he was in Mu Kappa Tau, the National Marketing Honor Society founded in 1966 by members of Pi Sigma Epsilon,...
Continue readingMedical Tourism Product Development
Medical tourism product development is more than the sum total of elements to make the product. It must first be designed and produced, and ready for sale. Too often, we encounter new clients who truly believe they are actively in the business of medical tourism. They rarely have all the elements to pull together...
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The Secret to Successful Marketing in Medical Tourism
Medical tourism has very little to do with selling a surgical or diagnostic service or a treatment at a mineral spring or thalasso resort. Anyone can buy that anywhere, from any licensed physician or commissioned health facility, unless the place where they live is totally devoid of access to these services. What makes...
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Medical Tourism Facilitator Word Search Puzzle
Every now and then, we need a little distraction from the pressure of work, client services, marketing, and other chores. Medical Tourism Facilitators: Take a few moments to unwind and solve this word search. From time to time, we’ll add more...
Continue readingMaria Todd Resigns from Global Healthcare Travel Council (GHTC) Board of Directors, Effective Immediately
FOR IMMEDIATE RELEASE Denver, Colorado, Feb. 10, 2015 — Citing unreasonable demands for an uncompensated non-compete and interference in a business relationship, today, Mercury Healthcare International, Inc.’s founder Maria Todd announced that she is stepping down from her volunteer position on GHTC’s Board of Directors. Ms. Todd, was a founding member of the GHTC Executive Board and was appointed...
Continue readingStep-by-step: Planning for International Patient Department Training Videos
International patient department training is part of continuous quality improvement strategy, not just a single intensive training session at the very beginning. Begin by developing a “Creative Treatment” A Treatment is NOT a script or a strategy. It is the step just before a script or strategy, a kind of blueprint for writing a script, developing...
Continue reading7 Attributes for Long Term Sustainable Competitive Advantages in Health Tourism
Disruptive marketing strategies for medical tourism are built around differentiation that provides at least three long term sustainable competitive advantages. Long term sustainable competitive advantages in medical tourism put a destination (and its premium providers) on the map, gain visibility, claim top of the mind dominance in specialty, and capture premium market share. Celebrate unique...
Continue reading7 Questions to Help Tell Your Physician Brand Story
Even the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...
Continue reading4 ways to improve medical tourism marketing results with caregivers
There are millions of family caregivers in the United States. Even more exist in cultures where people are not placed in nursing homes and assisted living centers. Medical tourism marketers must include this group in their target audiences. Four in 10 people (39%) are caring for an adult or child with significant health issues. These...
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