Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...Continue reading
China Medical Tourism: A buyer or seller of services?
China Medical Tourism: A confusing topic at best. Is China an inbound or outbound medical tourism market? Many of us in the industry are confused by what we read and hear when considered in the context of what we see when we visit. At best, the Chinese citizens show us that they are leaving...Continue reading
USA as a Targeted Source Market for Medical Tourism Patients: A flawed strategy?
Many medical tourism hopefuls view the USA as a targeted source market for medical tourism patients. Is this a flawed strategy? It is said that if you truly want to learn about something, you must be able to explain it to others. I guess that’s where the mantra “see one, do one, teach one”...Continue reading