With advanced degrees in health administration, OR nursing experience, mediation and training as a health law paralegal, it's rare to find and expert also certified by Google in digital marketing tactics and strategies....
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6 Key Considerations When Targeting U.S. Patients for Medical Tourism
Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...
Continue readingHealth Tourism Marketing Trends for 2017: Refocusing the Lens
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
Continue readingIdentifying medical tourism buyer personas – Free Worksheet
© 2015. Maria Todd and Mercury Advisory Group. Excerpt from the Ultimate Guide to Medical Tourism Marketing. All international rights reserved. What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a healthcare provider has at least two important and very distinct buyer personas. Usually...
Continue readingMedical Tourism Product Development
Medical tourism product development is more than the sum total of elements to make the product. It must first be designed and produced, and ready for sale. Too often, we encounter new clients who truly believe they are actively in the business of medical tourism. They rarely have all the elements to pull together...
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The Secret to Successful Marketing in Medical Tourism
Medical tourism has very little to do with selling a surgical or diagnostic service or a treatment at a mineral spring or thalasso resort. Anyone can buy that anywhere, from any licensed physician or commissioned health facility, unless the place where they live is totally devoid of access to these services. What makes...
Continue reading7 Attributes for Long Term Sustainable Competitive Advantages in Health Tourism
Disruptive marketing strategies for medical tourism are built around differentiation that provides at least three long term sustainable competitive advantages. Long term sustainable competitive advantages in medical tourism put a destination (and its premium providers) on the map, gain visibility, claim top of the mind dominance in specialty, and capture premium market share. Celebrate unique...
Continue reading7 Questions to Help Tell Your Physician Brand Story
Even the most unknown physicians, hospitals and clinics have a physician brand story to tell. As brand consultants, we help our clients uncover these tales when they answer these seen questions for us. To gain media coverage for our clients and their brands, we must be able to find interesting stories and share them in an appealing and simple...
Continue reading4 ways to improve medical tourism marketing results with caregivers
There are millions of family caregivers in the United States. Even more exist in cultures where people are not placed in nursing homes and assisted living centers. Medical tourism marketers must include this group in their target audiences. Four in 10 people (39%) are caring for an adult or child with significant health issues. These...
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