Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
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