Globalization, localization and international health and wellness tourism marketing

Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.”  When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient.  The language...

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Differentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace

Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...

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5 Tips to Help You Win in the Medical Tourism Patient Business

Try these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...

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Traction for your Medical Tourism Startup

Successful traction for a medical tourism startup is what qualifies the business as viable. Without traction, your business is a failure. While there are many traction channels to pursue, it difficult for most medical tourism startup business owners to determine in advance which will work to get them the traction they need to succeed. This is because there...

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