Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...Continue reading
Connecting with Medical Tourism Prospects through Online Marketing
We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies I frequently receive calls and requests from...Continue reading
Should Concierge Physicians Consider Hiring a PR Professional?
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...Continue reading
Why Aren’t Customers Buying Your Medical Tourism Services?
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Are you scratching your head wondering why more people aren’t lining up to buy medical tourism services from you? If what you are doing to connect with buyers isn’t working, it’s time to re-examine and change your approach. If you can identify...Continue reading
#AskMariaTodd: How can we make use of podcasts in our medical tourism marketing?
How can we make effective use of podcast content in our medical tourism marketing? 1 The use of podcasting and audio streaming is nothing new, but it is sadly underutilized in health tourism marketing and promotion. Content Strategy First, you must devise a strategy for what content would be of interest...Continue reading
Globalization, localization and international health and wellness tourism marketing
Localization (sometimes shortened to “l10n”) is the process of adapting a health and wellness tourism product or service to a particular language, idiom, culture, and desired local “look-and-feel.” When marketing these health and wellness services, the messages to the target audience must be localized to achieve the best resonance with the message recipient. The language...Continue reading
Differentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace
Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...Continue reading
Here’s Why You SHOULD NOT Hire Me as Your Marketing Consultant!
If you are looking for someone to solve all of your problems and turn your business around, a marketing consultant won’t be able to do much for you. I published this on LinkedIn Pulse this week, and it received more than 2000 views and more than 110 thumbs up, and generated 19 comments in...Continue reading
An Example of How NOT to Sell Health Services or Medical Tourism
Last night, over dinner, my husband and I were discussing one of my clients’ marketing and advertising challenges. That’s not strange, because he has a MBA from a very distinguished graduate school (Claremont) and he was in Mu Kappa Tau, the National Marketing Honor Society founded in 1966 by members of Pi Sigma Epsilon,...Continue reading
5 Tips to Help You Win in the Medical Tourism Patient Business
Try these five little changes to help you restructure your strategy to transform medical tourism patient enquiries to conversions Around the world, I consult to medical tourism providers in every stage of business development. Frequently, they tell me that their most frustrating pain point is the frustration and uncertainty about how to desgin a winning medical tourism patient sales cycle...Continue reading