For someone to agree to fly across the country or to another part of the world to receive care from a medical tourism physician, that physician must create a solid brand impression, reputation and singularity in the mind of the consumer. In the USA, many physicians who have been working in medicine since the 1980s abdicated...
Continue readingRefocus your Medical Tourism Marketing Strategy: Think Big, Go Small
Could your medical tourism marketing strategy benefit from a refocusing of your lens? Consider this technique to narrow your approach and drive higher turnover. Let’s say you run a small clinic in a city in Europe, Asia, Latin America, or elsewhere. One that competes directly with doctors working in three nearby private hospitals and their physicians...
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Traction for your Medical Tourism Startup
Successful traction for a medical tourism startup is what qualifies the business as viable. Without traction, your business is a failure. While there are many traction channels to pursue, it difficult for most medical tourism startup business owners to determine in advance which will work to get them the traction they need to succeed. This is because there...
Continue readingChallenges & Opportunities for Medical Tourism in Small Island Developing States (SIDS)
Market watchers including the IMF have been reporting that there is growing revival of tourism in the aftermath of the global economic crisis. As a part of this, there is growing momentum for economic recovery, leading to improved fiscal stance, more social spending, and balanced budget of those SIDS. Many SIDS have been announcing medical...
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Next steps in health tourism destination development – Referral Networks
Establishing a medical tourism destination program is much more than finding some excess capacity beds at a private or teaching hospital and circling the wagons. Making the decision to enter medical tourism as a supplier is just a start. The next step is to plan the strategy to attract consumers to your destination with...
Continue readingDr. Maria K. Todd Presents on Why Medical Tourism Facilitators Fail
Editor’s Note: Maria Todd, the author of The Medical Tourism Facilitator’s Handbook (2011 CRC | Productivity Press) and 10 other healthcare business administration professional books was recently asked to present a short session at an international medical tourism conference on the topic of ‘Why So Many Medical Tourism Facilitators Fail.’ Dr. Todd examined the phenomenon and compiled her impressions about...
Continue readingOrganizing Medical Tourism Hospital Fam Tours for Employers
Be sure to hit all the touch points that self-funded employer representatives want to see when they come for a medical tourism familiarization (fam) tour at your location. Employer-sponsored self-funded health benefit plans are increasing in number like never before. Many are investigating health travel (not “medical tourism”) as an option for their workforce to access medically necessary...
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