Health Tourism Marketing Trends for 2017: Refocusing the Lens

by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...

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Human Nature and Health Tourism Marketing

There’s a reason that casting villains is a successful health tourism marketing and advertising tactic for many years: We love to hate the enemy! It is true: marketing that creates common enemies works because it unites us with groups of people we believe to be like us. How can we use this trait to enhance conversions in health care...

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