by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...
Continue readingProduct Characteristics of a Medical Tourism Destination
Product Characteristics of a Medical Tourism Destination 1 Tangible and Intangible Assets Medical tourism destinations are made up of both tangible and intangible assets. Tangible assets could include places such as hospitals, clinics, health resorts, rehabilitation centers, dialysis treatment centers, or and geographical features such as beaches or mountains, historical sites, and attractions. Intangible...
Continue reading