Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond? Some people respond by not responding. This is the wrong approach in most cases. If you...
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Measuring the ROI Benefits of Social Media for Medical Tourism Providers
Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...
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