Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...
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Finding a differentiator for your medical tourism hospital, clinic or medical practice is not an easy task. Many medical tourism suppliers struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a medical tourism supplier seeking to differentiate themselves must meet three important criteria: Your differentiation must be true....
Continue readingMental health medical tourism opens opportunities for affordable, high-quality diagnosis, treatment, and rehabilitation for the most devastating conditions. Medical tourism for mental health opens a wide breadth and depth of developer opportunity with the diagnosis, treatment and rehabilitation services for a vast array of mental illness, including: Depression & Mood Disorders Eating Disorders Anxiety Disorders Obsessive Compulsive...
Continue readingSenior medical tourism is a vibrant, growing niche market for warm climate, sustainable, new urbanism destinations. Also referred to as “third-age” in some parts of the world, senior medical tourism is a hot market with projected growth indirect correlation to the number of baby boomer medical tourism patients with the time and means to travel for long-stays...
Continue readingFor someone to agree to fly across the country or to another part of the world to receive care from a medical tourism physician, that physician must create a solid brand impression, reputation and singularity in the mind of the consumer. In the USA, many physicians who have been working in medicine since the 1980s abdicated...
Continue readingCould your medical tourism marketing strategy benefit from a refocusing of your lens? Consider this technique to narrow your approach and drive higher turnover. Let’s say you run a small clinic in a city in Europe, Asia, Latin America, or elsewhere. One that competes directly with doctors working in three nearby private hospitals and their physicians...
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Successful traction for a medical tourism startup is what qualifies the business as viable. Without traction, your business is a failure. While there are many traction channels to pursue, it difficult for most medical tourism startup business owners to determine in advance which will work to get them the traction they need to succeed. This is because there...
Continue readingMarket watchers including the IMF have been reporting that there is growing revival of tourism in the aftermath of the global economic crisis. As a part of this, there is growing momentum for economic recovery, leading to improved fiscal stance, more social spending, and balanced budget of those SIDS. Many SIDS have been announcing medical...
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Establishing a medical tourism destination program is much more than finding some excess capacity beds at a private or teaching hospital and circling the wagons. Making the decision to enter medical tourism as a supplier is just a start. The next step is to plan the strategy to attract consumers to your destination with...
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