How to Startup a Medical and Wellness Tourism Facilitator Business

Maria Todd writes this candid, “from the trenches” response to the daily stream of daily emails she receives from new medical tourism facilitators Starting a medical tourism facilitator business requires capital, know how, and consummate documentation for operating quality and safety standards, practices, policies, and protocols. Only then can a marketing and business plan...

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Spending Trends in Medical Tourism Congresses and Exhibitions

The study profiled marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors, including hospitals and clinics. In a series of special reports, the Center for Exhibition Industry Research recently released its latest one – “The Marketing Spend Decision”.  This was interesting to me because of the proliferation...

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Medical Tourism Source Market Strategies

Health tourism business strategists attempting to identify potential medical tourism source markets, must take into account 4 key, but complicated drivers: 1) patients’ unmet health or wellness needs and desires, 2) preference or familiarity or perceptions of a particular destination or brand of health provider, 3) the nature and perceived quality and safety of available services...

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An Example of How NOT to Sell Health Services or Medical Tourism

Last night, over dinner, my husband and I were discussing one of my clients’ marketing and advertising challenges. That’s not strange, because he has a MBA from a very distinguished graduate school (Claremont) and he was in Mu Kappa Tau, the National Marketing Honor Society founded in 1966 by members of Pi Sigma Epsilon,...

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Medical Tourism Product Development

Medical tourism product development is more than the sum total of elements to make the product. It must first be designed and produced, and ready for sale. Too often, we encounter new clients who truly believe they are actively in the business of medical tourism. They rarely have all the elements to pull together...

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The Secret to Successful Marketing in Medical Tourism

    Medical tourism has very little to do with selling a surgical or diagnostic service or a treatment at a mineral spring or thalasso resort. Anyone can buy that anywhere, from any licensed physician or commissioned health facility, unless the place where they live is totally devoid of access to these services.   What makes...

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