Brand Building for Healthcare Practitioners

When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign.  "Living Brands" maximize the experience at ever single interaction between...

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Book Review: Primal Code

The seven components to the Primal Code adapted to medical tourism startup strategy, plus one example I applied about each. In one of the most highly-praised books of its kind, cited by YouTube as a best practice, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven...

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21 Ways to Differentiate Your Medical Tourism Service for a Competitive Advantage

Finding a differentiator for your medical tourism hospital, clinic or medical practice is not an easy task. Many medical tourism suppliers struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a medical tourism supplier seeking to differentiate themselves must meet three important criteria: Your differentiation must be true....

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