Hackvertising involves closely watching conversations trending on social media and in the news and then finding relevant ways to insert your brand into those conversations...Continue reading
Using Facebook for Medical Tourism Promotion
Are you one of the thousands who compete for medical tourism and medical travel brand awareness posting promotional advertisements on Facebook expecting unrealistic results....Continue reading
Should Concierge Physicians Consider Hiring a PR Professional?
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...Continue reading
#AskMariaTodd: How can we make use of podcasts in our medical tourism marketing?
How can we make effective use of podcast content in our medical tourism marketing? 1 The use of podcasting and audio streaming is nothing new, but it is sadly underutilized in health tourism marketing and promotion. Content Strategy First, you must devise a strategy for what content would be of interest...Continue reading
Here’s Why You SHOULD NOT Hire Me as Your Marketing Consultant!
If you are looking for someone to solve all of your problems and turn your business around, a marketing consultant won’t be able to do much for you. I published this on LinkedIn Pulse this week, and it received more than 2000 views and more than 110 thumbs up, and generated 19 comments in...Continue reading