Brand positioning is the art of carving a unique space in the minds of your audience. With Maria Todd’s unparalleled experience, discover the power of strategic brand positioning to align your healthcare brand with patient needs, market trends, and competitive landscapes.

Typical assignments include:

• Positioning Analysis: Assessing your current brand positioning to tease out your differentiation.  “In niches lie riches”
• Unique Value Proposition Development: Megaphones aimed at the masses don’t work. Maria helps craft messages that resonate with your audiences.
• Market Alignment: Maria analyzes the marketplace and your offer and then positions your brand according to your unique market’s dynamics and opportunities. This assignment can be to analyze your brand locally, regionally, nationally, and even internationally. 
• Competitor Positioning Strategies: Strategies to stand out among competitors. Maria determines the market for your product or services or how you deliver them where there is little or no competition.
• Monitoring and Adjusting Position: Continuous insights to adapt to changing market conditions