Product Characteristics of a Medical Tourism Destination
(August 7, 2016)
Cigna launches its first ever international brand campaign
(August 6, 2016)
UNWTO MEETING ON WELLNESS AND HEALTH TOURISM
(August 4, 2016)
AUGUST 2016
MAY 2016
8 of the worst examples of dental marketing (May 31, 2016)
In vain have you acquired knowledge if you have not imparted it to others
― Deuteronomy Rabbah
MARCH 2016
Medical Tourism Destination Pairings: Overwater Resorts (March 19, 2016)
Can Most Americans Afford to Travel Abroad for Medical Tourism? (March 18, 2016)
Point of View: The Intersection of Medical Tourism and the Internet of Things (IoT) (March 3, 2016)
What is a Medical Tourism Facilitator? (March 2, 2016)
NOVEMBER 2015
Red Teaming Your Medical Tourism Operational Design November 19, 2015
How to Use Growth Matrix Analysis in Medical Tourism November 19, 2015
What Impact will the Paris Tragedy have on Health and Wellness Tourism? November 19, 2015
Nine-Field Matrix Analysis in Medical Tourism November 18, 2015
Benchmarking & Comparative Analysis in Medical Tourism November 18, 2015
Agile Marketing for Health and Wellness Tourism November 18, 2015
Medical Tourism Facilitator Excellence: How to Achieve it and Why It’s Important November 14, 2015
Hotel and Spa Collaboration Criteria for Medical Tourism November 13, 2015
Why all the lamentations about the lack of verified and standardized statistical reporting in medical tourism? November 12, 2015
7-S Model Framework for Medical Tourism Businesses November 12, 2015
Five Forces Analysis for Medical Tourism Businesses November 11, 2015
Medical Tourism Provider Safety & Quality Criteria: Mobility programs November 11, 2015
Medical Tourism Stakeholder Analysis November 10, 2015
OCTOBER 2015
Health & Wellness Tourism – Morocco October 22, 2015
Wellness travel and health tourism in Mexico: Spotlight on luxury pairings October 19, 2015
Globalization, localization and international health and wellness tourism marketing October 13, 2015
AUGUST 2015
JULY 2015
US Insurance Plans July 2, 2015
JUNE 2015
MAY 2015
Identifying medical tourism buyer personas – Free Worksheet May 26, 2015
How to Startup a Medical and Wellness Tourism Facilitator Business May 25, 2015
Differentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace May 18, 2015
35M people in the UK use mobile to view travel sites. Is your health and wellness tourism offer aligned? May 15, 2015
Applying lessons from Jaeger-LeCoultre latest campaign to health & wellness tourism marketing May 15, 2015
MARCH 2015
Spending Trends in Medical Tourism Congresses and Exhibitions March 19, 2015
Medical Tourism Source Market Strategies March 8, 2015
FEBRUARY 2015
Book Review: Primal Code February 26, 2015
Here’s Why You SHOULD NOT Hire Me as Your Marketing Consultant! February 25, 2015
An Example of How NOT to Sell Health Services or Medical Tourism February 25, 2015
Medical Tourism Product Development February 22, 2015
Medical Tourism Facilitator Word Search Puzzle February 13, 2015
Maria Todd Resigns from Global Healthcare Travel Council (GHTC) Board of Directors, Effective Immediately February 10, 2015
7 Attributes for Long Term Sustainable Competitive Advantages in Health Tourism February 7, 2015 (by Chelsea Irving)
7 Questions to Help Tell Your Physician Brand Story February 6, 2015 (by Chelsea Irving)
4 ways to improve medical tourism marketing results with caregivers February 5, 2015
China Medical Tourism: A buyer or seller of services? February 4, 2015
Human Nature and Health Tourism Marketing February 4, 2015
Time to rethink your “digital marketing” department? February 2, 2015
How to Create the Medical Tourism Buyer Personae February 2, 2015
USA as a Targeted Source Market for Medical Tourism Patients: A flawed strategy? February 2, 2015
The Secret to Successful Marketing in Medical Tourism
Medical tourism has very little to do with selling a surgical or diagnostic service or a treatment at a mineral spring or thalasso resort. Anyone can buy that anywhere, from any licensed physician or commissioned health facility, unless the place where they live is totally devoid of access to these services.
What makes medical tourism a consideration in the mind of a consumer is the promise of a health solution they need coupled with the percieved value of an “experience” that beckons to them.
When the suppliers of medical tourism finally realize how to express their brand and product to their targeted source market and referral partners, the blossoms will open to expose the beauty of the potential bouquets hidden inside.
— Maria K Todd, MHA PhD
JANUARY 2015
Incredible India Checkup Package January 30, 2015
How to launch a new medical tourism product January 26, 2015
5 Tips to Help You Win in the Medical Tourism Patient Business January 25, 2015
Medical Tourism Facilitators: What’s Your USP? January 16, 2015
Mercury Advisory Group Awarded Medical Tourism Fam Tour Coordination Project for Greece January 15, 2015
Facebook Strategies for Medical Tourism Brands January 14, 2015
Medical tourism patient satisfaction with hospital food service January 10, 2015
Senior Medical Tourism Destinations – Latin America January 8, 2015 (by Chelsea Irving)
Measuring the ROI Benefits of Social Media for Medical Tourism Providers January 4, 2015
DECEMBER 2014
21 Ways to Differentiate Your Medical Tourism Service for a Competitive Advantage December 30, 2014
Mental Health Medical Tourism: Opportunities for Investors December 27. 2014 (by Chelsea Irving)
Senior Medical Tourism Development Projects December 25, 2014 (by Chelsea Irving)
7 Inexpensive Ways to Establish Physician Authority and Brand December 24, 2014 (by Chelsea Irving)
Refocus your Medical Tourism Marketing Strategy: Think Big, Go Small December 22, 2014
NOVEMBER 2014
Traction for your Medical Tourism Startup November 15, 2014
AUGUST 2014
JULY 2014
Next steps in health tourism destination development – Referral Networks July 30, 2014 (with Chelsea Irving)
MARCH 2014
MARCH 2012
Organizing Medical Tourism Hospital Fam Tours for Employers April 17, 2012
GET IN TOUCH
WhatsApp: +1.720.551.9119
Corporate Websites
Maria K Todd, MHA PhD
Chief Executive Officer
The Mercury Healthcare Companies
600 17th Street
Suite 2800- South Tower
Denver, Colorado USA 80202
mariatodd@mercuryadvisorygroup.com
+1.800.727.4160
