International SEO – Standing Broad Jump or Flying Leap?

I find a major gap in healthcare professionals’ understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner’s global digital strategy to attract patients from foreign countries. International SEO considerations go much further than...

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Medical Tourism Marketing & GDPR Regulations – Are you ready?

    So far, every medical tourism facilitator I have asked about General Data Protection Regulation (“GDPR”) readiness has either not heard about the GDPR or they didn’t think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical...

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How Well Do You Know Your Medical or Dental Tourism Customer?

How Well Do You Know Your Medical or Dental Tourism Customer?       In order to plan better marketing and branding strategy, the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient   Let’s imagine for a moment that...

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Charter Jets and Health Tourism

by Maria K Todd, MHA PhD  CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers.  Often, they are planning to travel anyway for a corporate meeting or event, a training course,...

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Secondary Wellness Tourism On The Rise

by Maria K Todd, MHA PhD  CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus.  What is wellness tourism?...

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