I find a major gap in healthcare professionals' understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner's global digital strategy to attract patients from foreign countries. International SEO considerations go much further than website domain structures, such...Continue reading
So far, every medical tourism facilitator I have asked about General Data Protection Regulation ("GDPR") readiness has either not heard about the GDPR or they didn't think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical tourism project assignments that target European...Continue reading
You've seen it time and time again. Some publisher has published yet another new report that highlights the market size and potential of the medical tourism / health travel / medical travel market size and opportunity. The cost to access this report is often more than USD $1000. And sometimes, the purchase price of your very...Continue reading
Is ISO 9001:2015 Certification right for your medical tourism business?Earlier this week, I spent two days in my Denver office, coaching a new medical tourism startup company's founders on business model design, infrastructure and workflows. They are planning a new medical tourism and health travel referral and logistics agency. Read this article on LinkedIn Pulse...
In order to plan better marketing and branding strategy,the data in the checklist below should be gathered by your international patient department liaison from each and every medical or dental tourism patient...
CEO & Founder Mercury Healthcare InternationalAs a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers. Often, they are planning to travel anyway for a corporate meeting or event, a training course, or a strategic planning retreat. That was...Continue reading
CEO & Founder Mercury Healthcare InternationalSecondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus. What is wellness tourism? Thanks for asking! Secondary wellness tourism is...Continue reading