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Continue readingUS Insurance Plans
In the USA, there are about 500 licensed insurers and about 210,000 employers who operate self insured or self-funded health benefit plans. We haven’t yet seen very many on the list that are willing to contract with medical tourism suppliers. Maybe you’ll be the first? AARPAARP Medicare Advantage HMOAARP Medicare Advantage POSAARP Medicare Advantage...
Continue reading35M people in the UK use mobile to view travel sites. Is your health and wellness tourism offer aligned?
If 35M people in the UK use mobile to view travel sites, the health & wellness tourism facilitators and sellers targeting UK buyers had better get their mobile strategy aligned with the trend In this recent article by Nancy Buckly in Luxury Daily, the author explains a new study that indicates that United Kingdom travelers are...
Continue readingApplying lessons from Jaeger-LeCoultre latest campaign to health & wellness tourism marketing
We can easily apply lessons learned from Swiss watchmaker Jaeger-LeCoultre’s latest campaign to health & wellness tourism marketing. Jaeger-LeCoultre’sis using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level. The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide...
Continue readingHow to launch a new medical tourism product
The unofficial guide for hospitals, clinics, and destination tourism and hospitality partners. Did you know that most (>80%) of the medical tourism startup initiatives around the world fail to meet or exceed revenue targets in their first 5 years? Follow these steps to beat the odds and develop a sustainable product and source market strategy...
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