Good competitive research can assist you greatly to position yourself in the medical tourism market, while poor or inaccurate research can lead you to make bad and expensive market decisions that will never thrive. List your strengths, weaknesses, opportunities, threats and consumer substitution potential in five columns on a white board. This information can...
Continue readingTutte le strade portano a Roma per il turismo medico
Tutte le strade portano a Roma per il turismo medico – (All Roads Lead to Rome for Medical Tourism) I recently spent three days with the Universita Campus Bio Medico di Roma, performing a preliminary market and operational assessment and strategic planning consultation. The polyclinic recently was accredited as an academic medical center by...
Continue readingHow to Market Your Hospital to Referral Agents and Facilitators
An article on planning and hosting of tours for medical tourism facilitators that a hospital should strategically prepare for success From the Medical Tourism Marketing & Branding Series As a medical tourism facility, you will likely have many opportunities to show interested medical tourism facilitators and other interested patient referral sources the features of your hospital....
Continue readingIdentifying medical tourism buyer personas – Free Worksheet
© 2015. Maria Todd and Mercury Advisory Group. Excerpt from the Ultimate Guide to Medical Tourism Marketing. All international rights reserved. What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a healthcare provider has at least two important and very distinct buyer personas. Usually...
Continue readingDifferentiation: How Your Medical Tourism Program Can Stand Out in a Crowded Marketplace
Existing hospitals, clinics and health resorts are facing a more competitive landscape than ever as more countries and destinations introduce new brands and distribution channels and new ambulatory surgery clinics owned by physicians compete. But smart lodging hospital and clinic executives are keeping their helath and wellness tourism programs fresh by innovating in such areas as...
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Medical Tourism Source Market Strategies
Health tourism business strategists attempting to identify potential medical tourism source markets, must take into account 4 key, but complicated drivers: 1) patients’ unmet health or wellness needs and desires, 2) preference or familiarity or perceptions of a particular destination or brand of health provider, 3) the nature and perceived quality and safety of available services...
Continue reading4 ways to improve medical tourism marketing results with caregivers
There are millions of family caregivers in the United States. Even more exist in cultures where people are not placed in nursing homes and assisted living centers. Medical tourism marketers must include this group in their target audiences. Four in 10 people (39%) are caring for an adult or child with significant health issues. These...
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