Pinterest can work for healthcare marketers, but the prep work to identify one’s ideal patient and what they want or need is critical....
Continue readingSocial Media Kickstarter Checklist for Healthcare Marketers
A 6-points checklist from Maria Todd to use when getting started with social marketing for healthcare products and services...
Continue readingInternational SEO – Standing Broad Jump or Flying Leap?
I find a major gap in healthcare professionals’ understanding of the nuances of international marketing and SEO. They have no clue about the nuances of international SEO and how it can impact a medical practitioner’s global digital strategy to attract patients from foreign countries. International SEO considerations go much further than...
Continue reading#AskMariaTodd: How can we make use of podcasts in our medical tourism marketing?
How can we make effective use of podcast content in our medical tourism marketing? 1 The use of podcasting and audio streaming is nothing new, but it is sadly underutilized in health tourism marketing and promotion. Content Strategy First, you must devise a strategy for what content would be of interest...
Continue readingHow forward thinking medical tourism suppliers can tap into the on-demand economy
Health tourism industry expert, Maria Todd believes medical tourism services such as executive health checkups, dialysis services on the road, spa services and massages, as well as second opinion consultations are among many services that could easily lend themselves to the on-demand economy that is emerging worldwide. The on-demand economy is populated by an emerging set...
Continue reading[INFOGRAPHIC] Add Testimonials to Boost Medical Tourism Sales
4 ways to improve medical tourism marketing results with caregivers
There are millions of family caregivers in the United States. Even more exist in cultures where people are not placed in nursing homes and assisted living centers. Medical tourism marketers must include this group in their target audiences. Four in 10 people (39%) are caring for an adult or child with significant health issues. These...
Continue readingTime to rethink your “digital marketing” department?
Marketing should be agnostic to media type, and so too should the strategist developing and implementing digital marketing campaigns. As such, healthcare providers and medical tourism hospitality partners must take time to reconsider their aproach to digital marketing and other forms of marketing for medical tourism products. Digital marketing is done, but it isn’t don’t...
Continue readingFacebook Strategies for Medical Tourism Brands
Medical Tourism Suppliers: Have you updated your Facebook Strategy for business? Facebook now begins its second decade. The old adage of “adapt or face extinction” applies to the business of social networks the same as it did for dinousaurs. Consumers and medical tourism businesses continue to evolve with the rapid pace of the ever-changing digital environment. Adoption...
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