Incorporating urban planners and the value they bring to perspectives in destination development for health and wellness tourism cannot be overemphasized....
Continue readingDestination Strategies for Health & Wellness Tourism + Smart City Urban Innovation
Destination Strategies for Health & Wellness Tourism + Smart City Urban Innovation Cities are the future. For the past ten years the number of human beings living in cities has outnumbered those in rural areas. The United Nations projects that by 2050 nearly two-thirds of the world’s projected 9.7 billion people will be urban. That should...
Continue readingSecondary Wellness Tourism On The Rise
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus. What is wellness tourism?...
Continue readingHello Activities Guide, Goodbye Visitor’s Guide
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...
Continue readingMedical Tourism Destination Pairings: Overwater Resorts
Overwater resorts would qualify for a unique destination pairing in medical tourism. They give the visitor a chance to explore new adventures and mix in a little elective healthcare. After all, why would someone who needs an elective healthcare service choose to book a medical tourism package if they can afford care in the comfort...
Continue readingPoint of View: The Intersection of Medical Tourism and the Internet of Things (IoT)
By Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International, Inc. Estimates about the potential of connected devices by the year 2020 range from 26 billion (Gartner) to 75 billion (Morgan Stanley). The Internet of Things (IoT) will give rise to new and disruptive medical tourism industry transformations and business outcomes....
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The Secret to Successful Marketing in Medical Tourism
Medical tourism has very little to do with selling a surgical or diagnostic service or a treatment at a mineral spring or thalasso resort. Anyone can buy that anywhere, from any licensed physician or commissioned health facility, unless the place where they live is totally devoid of access to these services. What makes...
Continue readingIncredible India Checkup Package
Are you ready to build a health tourism experience at your hospital, clinic or medical center? Our medical tourism strategy experts will help you build unique health tourism destination experiences that will delight your clients and build brand loyalty. Checkup packages afford clients a soft landing and enable them to get to know you...
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