Not getting enough traction with your marketing and advertising efforts towards American patients? Let's talk about it. Medical, dental and wellness tourism providers targeting individuals with specific health conditions may underestimate the challenges attracting North American patients from the USA. The stakes are higher than ever before because of many U.S. healthcare...
Continue readingAddressing Criticism on Social Media
Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond? Some people respond by not responding. This is the wrong approach in most cases. If you...
Continue readingShould Concierge Physicians Consider Hiring a PR Professional?
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...
Continue readingPerils & pitfalls of methodological nationalism in medical tourism
In Social Science, Methodological Nationalism is a term used to describe an intellectual orientation and pattern in scholarly research and many commercially prepared advertorial and promotional pieces that conceives of the nation-state as the sole unit of analysis or as a container for social processes. So for example, rather than...
Continue readingFormer Hospital Owner Gets Over 5 Years in Prison for Paying Illegal Referral Kickbacks
A former California hospital owner will spend more than 5 years in prison, give up $10 million and liquidate his vintage cars after he pled guilty to orchestrating a 15-year health care fraud scheme involving more than USD $40 million in kickbacks to doctors and medical professionals in exchange for thousands of referrals for patients...
Continue readingBuild a Simple Website for Your Medical Practice
In this brief article, Maria Todd offers a step-by-step formula for physician website design as a great foundation for D-I-Y physician, dentist and veterinarian web presence. A simple and straightforward, easy-to-manage website is not difficult to create using mobile-friendly, search engine optimized, themes and plugins in a content management system. You'll be...
Continue readingPhysician Advertising: How features stated as patient benefits enhance relevance and differentiate you
In physician advertising parlance, features are anything inherent in your product of service, what you have designed and embedded into it and how you differentiate your service or product from your competitors. Benefits, on the other hand, are what the customer gets out of it. Many laws and...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
Continue readingInternational Hospital Accreditation for Medical Tourism — Who pays?
International Hospital Accreditation for Medical Tourism – Who Pays? HEATH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about As Health Tourism is merely a service line within your overall business strategy, is aN EXPENSIVE & separate “accreditation” really necessary?...
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