With advanced degrees in health administration, OR nursing experience, mediation and training as a health law paralegal, it's rare to find and expert also certified by Google in digital marketing tactics and strategies....
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High-Value Health Care: The Intersection of Quality, Affordability and Outcomes for Employers
Employers are uniquely positioned to positively influence the quality and cost of health care through direct-with-employer contracting. But they aren't sure whom to call and how to proceed. Neither are the providers......
Continue readingConsidering a Cash Pay Program? Check Your HMO/PPO Contracts for Conflicts!
A checklist for providers considering cash pay discounts for payment in full on the day of service might conflict with the payor contracts....
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Price Transparency: Ready Set Go!
New and significant hospital price transparency rules are proposed for hospitals in the USA. Will you be ready in less than 4 months?...
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Using Facebook for Medical Tourism Promotion
Are you one of the thousands who compete for medical tourism and medical travel brand awareness posting promotional advertisements on Facebook expecting unrealistic results....
Continue readingBrand Building for Healthcare Practitioners
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. “Living Brands” maximize the experience at...
Continue readingMedical Tourism Marketing & GDPR Regulations – Are you ready?
So far, every medical tourism facilitator I have asked about General Data Protection Regulation (“GDPR”) readiness has either not heard about the GDPR or they didn’t think the regulations applied to them outside of Europe. Wrong! Likewise, for healthcare business consultants outside of Europe who solicit medical...
Continue readingEffective Concierge Membership Marketing: Tracking Your Results
Effective Concierge Membership Marketing: Tracking Your Results MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about This article was originally published in 2009 and has been reformatted for consistency with the current website design. We surveyed clients and newsletter readers to...
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