We help a limited number of ambitious and extraordinary clients to grow and scale their unique game-changing medical, dental, rehabilitation and wellness businesses Will your business be our next success story? By Maria K Todd, MHA PhD CEO & Founder, The Mercury Healthcare International group of companies I frequently receive calls and requests from...Continue reading
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. "Living Brands" maximize the experience at ever single interaction between...Continue reading
Criticism on social media platforms can happen to anyone, at any time, for any reason. Sooner or later, the inevitable will happen to you. And when it does, how will you respond? Some people respond by not responding. This is the wrong approach in most cases. If you don't respond, people will assume you...Continue reading
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you've pulled out of most of your managed care agreements, you've lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok, so you've made that choice but...Continue reading
Healthcare organizations tend to focus around products and delivery channels and customer-facing outputs, while internal processes (UX, employees) are overlooked. Maria Todd focuses on these internal processes in this latest article on #medicaltourism and healthcare #servicedesign....