Gauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach

CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare InternationalLocal and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there are no standard yardsticks, and long-term...

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