Surgical Tourism Destination Development – St George, Utah

Surgical Tourism Destination Development – St George, Utah HEALTH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article​ or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all of...

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Gauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach

by Maria Todd, MHA PhD CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare International Local and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there...

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Secondary Wellness Tourism On The Rise

by Maria K Todd, MHA PhD  CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus.  What is wellness tourism?...

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Health Tourism Marketing Trends for 2017: Refocusing the Lens

by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...

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China, the Silk Road and Medical Tourism Market Strategy

by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Recently I was asked to evaluate the Chinese medical tourism market for one of our strategic partners. At first, my response was Hong Kong, Beijing, Shanghai, Shenzhen Guangzhou, and Xiamen. Then I approached the strategic dilemma from a different angle. By adjusting my perspective,...

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Hello Activities Guide, Goodbye Visitor’s Guide

by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy   “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...

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