Surgical Tourism Destination Development – St George, Utah HEALTH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all of...
Continue readingUrban Planning and Medical Tourism Destination Development
Incorporating urban planners and the value they bring to perspectives in destination development for health and wellness tourism cannot be overemphasized....
Continue readingMaria Todd Guides Indian Health Tourism Sector at IHTC 2017 in Bangalore
Emphasizing the need for a health tourism master plan in India, Maria Todd said, “People buy not what you sell but why you sell. To start with, we need a state strategy and a national strategy. A framework has to built for the product, be it hospitals, clinics, rehabilitation centres, spas, dialysis travel, clinical...
Continue readingDestination Strategies for Health & Wellness Tourism + Smart City Urban Innovation
Destination Strategies for Health & Wellness Tourism + Smart City Urban Innovation Cities are the future. For the past ten years the number of human beings living in cities has outnumbered those in rural areas. The United Nations projects that by 2050 nearly two-thirds of the world’s projected 9.7 billion people will be urban. That should...
Continue readingGauging Long-Term Social Impact in the Health Tourism Sector: A Cutting-Edge Approach
by Maria Todd, MHA PhD CEO & Founder Center for Health Tourism Strategy at Mercury Healthcare International Local and regional for-profit, private health clinics, hospitals and other private healthcare organizations frequently measure long-term performance using any number of indicators, including, commonly, return on investment. But for public-private partnerships (PPPs) and NGOs, in contrast, there...
Continue readingSecondary Wellness Tourism On The Rise
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus. What is wellness tourism?...
Continue readingHealth Tourism Marketing Trends for 2017: Refocusing the Lens
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...
Continue readingMedical Tourism Tunisia: Private Clinics, Carpaccio, Wines, Olive Oils, Beach Resorts and Medicinal Springs
by Maria K Todd, MHA PhD Founder and Executive Director Center for Health Tourism Strategy Located across the Mediterranean Sea just one hour’s flying time from Rome, Tunis and Carthage welcome more than 6 million tourists annually to this cosmopolitan destination. Few people from the USA have been there, many confused by the tiny...
Continue readingChina, the Silk Road and Medical Tourism Market Strategy
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Recently I was asked to evaluate the Chinese medical tourism market for one of our strategic partners. At first, my response was Hong Kong, Beijing, Shanghai, Shenzhen Guangzhou, and Xiamen. Then I approached the strategic dilemma from a different angle. By adjusting my perspective,...
Continue readingHello Activities Guide, Goodbye Visitor’s Guide
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy “In developing a health and wellness tourism destination, you must develop tools to help your health and wellness tourism visitors to plan their experience in the context of any special needs.” An Unfortunate Case Study Caused by a lack of...
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