Does your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
Many concierge physicians contact me because I wrote the book (literally) on Concierge Medical Practice Design. Some have not yet launched their practice while others did it themselves and realize they made some mistakes or that they had hired consultants to help them but things didn't work out as planned or the consultant failed...Continue reading
As a specialist in a private concierge medical practice, you’ve chosen to terminate all insurance panel agreements. Patients will pay you directly for services (out-of-pocket). You provide patients with an invoice marked with dates of service, service codes, diagnosis codes and all payments paid by the patient. Patients agree that if they have insurance,...Continue reading
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. "Living Brands" maximize the experience at ever single interaction between...Continue reading
Have You Heard of A Design Sprint? Designed to speed up the process for answering critical business questions through the product and service design, prototyping, and testing ideas with customers, this 5 day program helps you to work through business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any medical practitioner...Continue reading
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you've pulled out of most of your managed care agreements, you've lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok, so you've made that choice but...Continue reading