Does your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
Find out how to get out of obscurity and become known as the leading authority among your concierge physician competitors Many concierge physicians contact me because I wrote the book (literally) on Concierge Medical Practice Design. Some have not yet launched their practice while others did it themselves and realize they made...Continue reading
A Triple Win for You, Your Patient and Your Patient’s Health Plan As a specialist in a private concierge medical practice, you’ve chosen to terminate all insurance panel agreements. Patients will pay you directly for services (out-of-pocket). You provide patients with an invoice marked with dates of service, service codes, diagnosis codes...Continue reading
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. “Living Brands” maximize the experience at...Continue reading
It takes 5 days to complete the sprint. On Day One, as I challenge you (and your team from your practice, friends and family or other business advisers) to pick a focus and differentiation quality that’s yours and yours alone.Discussions will center on creating the path for the week,...Continue reading
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...Continue reading