Is Your Concierge Membership Practice a Best Kept Secret?

Find out how to get out of obscurity and become known as the leading authority among your concierge physician competitors Many concierge physicians contact me because I wrote the book (literally) on Concierge Medical Practice Design. Some have not yet launched their practice while others did it themselves and realize they made...

Continue reading

Single Case Agreements for Specialty Concierge Physicians

A Triple Win for You, Your Patient and Your Patient’s Health Plan As a specialist in a private concierge medical practice, you’ve chosen to terminate all insurance panel agreements. Patients will pay you directly for services (out-of-pocket). You provide patients with an invoice marked with dates of service, service codes, diagnosis codes...

Continue reading

Brand Building for Healthcare Practitioners

When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign.  “Living Brands” maximize the experience at...

Continue reading

Should Concierge Physicians Consider Hiring a PR Professional?

As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...

Continue reading