Does your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. "Living Brands" maximize the experience at ever single interaction between...Continue reading
Have You Heard of A Design Sprint? Designed to speed up the process for answering critical business questions through the product and service design, prototyping, and testing ideas with customers, this 5 day program helps you to work through business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any medical practitioner...Continue reading
Using slang and jargon - Choose a communications style that makes sense for both your brand and your audience.Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to engage or they don't want...Continue reading