Retail Clinics: Case for Concern? HEALTHCARE PRODUCT DESIGN STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all of my information around...
Continue readingCan Surgeons Operate a Concierge Medical Practice?
Can Surgeons Operate a Concierge Medical Practice? Concierge Medicine is a membership fee model of private practice that physicians adopt and build a product and a program for patients who need ongoing continual care over the course of a year. Many surgeons operate an “episodic” practice that has a defined beginning and ending of...
Continue readingConsidering a Cash Pay Program? Check Your HMO/PPO Contracts for Conflicts!
A checklist for providers considering cash pay discounts for payment in full on the day of service might conflict with the payor contracts....
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Concierge Physicians Face Continual Challenges with Disruptor Brands
Does your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
Continue readingBrand Building for Healthcare Practitioners
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. “Living Brands” maximize the experience at...
Continue readingDesign Your Concierge Medicine or Direct Pay Business in 5 Days
It takes 5 days to complete the sprint. On Day One, as I challenge you (and your team from your practice, friends and family or other business advisers) to pick a focus and differentiation quality that’s yours and yours alone.Discussions will center on creating the path for the week,...
Continue readingAre You Placing Your Brand at Unnecessary Risk with the Wrong Healthcare Marketing Strategy
Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to...
Continue readingEffective Concierge Membership Marketing: Tracking Your Results
Effective Concierge Membership Marketing: Tracking Your Results MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about This article was originally published in 2009 and has been reformatted for consistency with the current website design. We surveyed clients and newsletter readers to...
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