Retail Clinics: Case for Concern? HEALTHCARE PRODUCT DESIGN STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about and… Thank You! … for being part of my professional community. Thank you for reading, watching, commenting, sharing, and spreading all of my information around...
Continue readingCan Surgeons Operate a Concierge Medical Practice?
Can Surgeons Operate a Concierge Medical Practice? Concierge Medicine is a membership fee model of private practice that physicians adopt and build a product and a program for patients who need ongoing continual care over the course of a year. Many surgeons operate an “episodic” practice that has a defined beginning and ending of...
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Concierge Physicians Face Continual Challenges with Disruptor Brands
Does your value proposition change over time? Yes. If you don't continually adapt and face the new challenges posed by the disruptors your brand either dies or becomes irrelevant to buyers. (Think adaptive/specific immunity)....
Continue readingIs Your Concierge Membership Practice a Best Kept Secret?
Find out how to get out of obscurity and become known as the leading authority among your concierge physician competitors Many concierge physicians contact me because I wrote the book (literally) on Concierge Medical Practice Design. Some have not yet launched their practice while others did it themselves and realize they made...
Continue readingSingle Case Agreements for Specialty Concierge Physicians
A Triple Win for You, Your Patient and Your Patient’s Health Plan As a specialist in a private concierge medical practice, you’ve chosen to terminate all insurance panel agreements. Patients will pay you directly for services (out-of-pocket). You provide patients with an invoice marked with dates of service, service codes, diagnosis codes...
Continue readingBrand Building for Healthcare Practitioners
When a physician practice attempts to establish a professional brand that differentiates it from its competitor physician practices, the first place to begin is by determining who is its ideal customer. Brands are far more than a logo, a color scheme, or an advertising campaign. “Living Brands” maximize the experience at...
Continue readingDesign Your Concierge Medicine or Direct Pay Business in 5 Days
It takes 5 days to complete the sprint. On Day One, as I challenge you (and your team from your practice, friends and family or other business advisers) to pick a focus and differentiation quality that’s yours and yours alone.Discussions will center on creating the path for the week,...
Continue readingShould Concierge Physicians Consider Hiring a PR Professional?
As a concierge physician (regardless of what you call it these days, boutique medicine, membership practice, personalized medicine or something else) if you’ve pulled out of most of your managed care agreements, you’ve lost patient steerage that you were trading in exchange for the discounts you negotiated. Ok,...
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