Blue Shield of California is being sued for allegedly issuing a wrongful blanket denial of all requests for coverage with the Coflex titanium implant to treat lumbar spinal stenosis....
Continue readingKickstarting Your ASC’s Robotic Surgery Program
Maria Todd offers several important tips for marketing robotic surgery no matter which system you've purchased. ...
Continue reading2020 Outlook: Value-based Care (VBC)
2020 Outlook: Value-based Care & Reimbursement MARKETING & REIMBURSEMENT AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about Maria Todd is frequently engaged as a consultant to prepare physicians, hospitals and ambulatory surgery facilities for value-based care marketing and reimbursement strategies. Over the...
Continue readingAre You Overlooking Your ASC’s Secret Marketing Weapon?
Most Ambulatory Surgery Centers (ASCs) don’t have an internal marketing expert on staff. Many feel they cannot afford one, while others simply haven’t considered it. Which group describes you? I recently attended my second Becker’s ASC event in Chicago in as many years. Much to my surprise, when people in the exhibit hall and...
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Private Equity Firms Buying Ortho Practices – What’s That About?
I've been helping private equity investors focus on orthopedic surgery as federal regulators and insurers move more of these treatments away from hospitals. ...
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High-Value Health Care: The Intersection of Quality, Affordability and Outcomes for Employers
Employers are uniquely positioned to positively influence the quality and cost of health care through direct-with-employer contracting. But they aren't sure whom to call and how to proceed. Neither are the providers......
Continue readingLooking Back Ten Years: Managed Care, Medical Tourism, and more
Looking Back at the Past Ten Years: Managed Care, Medical Tourism, Concierge Medicine and Bundled-priced Surgery Case Rates...
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Using Facebook for Medical Tourism Promotion
Are you one of the thousands who compete for medical tourism and medical travel brand awareness posting promotional advertisements on Facebook expecting unrealistic results....
Continue readingManaging Managed Care Contract Renewals
Why is the process of renewing and renegotiating #managedcare #contracts still such a challenge for providers? Are they not utilizing the tools properly? Are they not adding the contracts into their systems properly? Do the tools have some necessary features missing? Is there some other reason?...
Continue readingReference-based Pricing Gets Put to the Test in Virginia
Make no assumptions about reference-based pricing! Not yet, anyway… Reference-based pricing in healthcare is an interesting concept. What it is and how it works: Reference-based pricing is a relatively new healthcare reimbursement model where employers contract with a company to negotiate payment rates outside a traditional HMO or PPO contractual relationship and...
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