Establishing a medical tourism destination program is much more than finding some excess capacity beds at a private or teaching hospital and circling the wagons. Making the decision to enter medical tourism as a supplier is just a start. The next step is to plan the strategy to attract consumers to your destination with...
Continue readingEditor’s Note: Maria Todd, the author of The Medical Tourism Facilitator’s Handbook (2011 CRC | Productivity Press) and 10 other healthcare business administration professional books was recently asked to present a short session at an international medical tourism conference on the topic of ‘Why So Many Medical Tourism Facilitators Fail.’ Dr. Todd examined the phenomenon and compiled her impressions about...
Continue readingBe sure to hit all the touch points that self-funded employer representatives want to see when they come for a medical tourism familiarization (fam) tour at your location. Employer-sponsored self-funded health benefit plans are increasing in number like never before. Many are investigating health travel (not “medical tourism”) as an option for their workforce to access medically necessary...
Continue readingEffective Concierge Membership Marketing: Tracking Your Results MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about This article was originally published in 2009 and has been reformatted for consistency with the current website design. We surveyed clients and newsletter readers to...
Continue readingInternational Hospital Accreditation for Medical Tourism – Who Pays? HEATH TOURISM MARKETING STRATEGY AskMariaTodd™ …for more information about what’s been mentioned in this article or something else you’d like to learn more about As Health Tourism is merely a service line within your overall business strategy, is aN EXPENSIVE & separate “accreditation” really necessary?...
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