Medical tourism expert Maria Todd reviews senior medical tourism destinations in Latin America that are ripe for investment Last month, I interviewed my mentor, Dr Maria Todd, CEO of Mercury Advisory Group about creating senior (“third age”, in some cultures) long stay medical tourism development projects. This month, I’ve continued the discussion by addressing where she...
Continue readingMedicalTourismStrategy in the News
Dr Maria Todd Launches New MedicalTourismStrategy Website 06 January 2015 – Denver, Colorado USA. The first and only online, data and information repository and answer forum focused solely on medical tourism strategic planning for governments, investors, insurers, employers, & health tourism industry stakeholders....
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Measuring the ROI Benefits of Social Media for Medical Tourism Providers
Established hospitals and clinics are comfortable focusing on traditional metrics. They expect that sales agents (facilitators, travel agents, and tour operators) and traditional media buys to promote to their target markets and drive immediate sales. Social media for any business is a longer-term sales cycle than traditional sales, but in social media for medical tourism is proving to...
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21 Ways to Differentiate Your Medical Tourism Service for a Competitive Advantage
Finding a differentiator for your medical tourism hospital, clinic or medical practice is not an easy task. Many medical tourism suppliers struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a medical tourism supplier seeking to differentiate themselves must meet three important criteria: Your differentiation must be true....
Continue readingMental Health Medical Tourism: Opportunities for investors
Mental health medical tourism opens opportunities for affordable, high-quality diagnosis, treatment, and rehabilitation for the most devastating conditions. Medical tourism for mental health opens a wide breadth and depth of developer opportunity with the diagnosis, treatment and rehabilitation services for a vast array of mental illness, including: Depression & Mood Disorders Eating Disorders Anxiety Disorders Obsessive Compulsive...
Continue readingSenior Medical Tourism Development Projects
Senior medical tourism is a vibrant, growing niche market for warm climate, sustainable, new urbanism destinations. Also referred to as “third-age” in some parts of the world, senior medical tourism is a hot market with projected growth indirect correlation to the number of baby boomer medical tourism patients with the time and means to travel for long-stays...
Continue reading7 Inexpensive Ways to Establish Physician Authority and Brand
For someone to agree to fly across the country or to another part of the world to receive care from a medical tourism physician, that physician must create a solid brand impression, reputation and singularity in the mind of the consumer. In the USA, many physicians who have been working in medicine since the 1980s abdicated...
Continue readingRefocus your Medical Tourism Marketing Strategy: Think Big, Go Small
Could your medical tourism marketing strategy benefit from a refocusing of your lens? Consider this technique to narrow your approach and drive higher turnover. Let’s say you run a small clinic in a city in Europe, Asia, Latin America, or elsewhere. One that competes directly with doctors working in three nearby private hospitals and their physicians...
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Traction for your Medical Tourism Startup
Successful traction for a medical tourism startup is what qualifies the business as viable. Without traction, your business is a failure. While there are many traction channels to pursue, it difficult for most medical tourism startup business owners to determine in advance which will work to get them the traction they need to succeed. This is because there...
Continue readingChallenges & Opportunities for Medical Tourism in Small Island Developing States (SIDS)
Market watchers including the IMF have been reporting that there is growing revival of tourism in the aftermath of the global economic crisis. As a part of this, there is growing momentum for economic recovery, leading to improved fiscal stance, more social spending, and balanced budget of those SIDS. Many SIDS have been announcing medical...
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