by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a firm that coordinates corporate health travel, we are frequently asked to coordinate checkups and medical travel for groups of executives and their companion travelers. Often, they are planning to travel anyway for a corporate meeting or event, a training course,...
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Bundling Medical Tourism Activities Into a Product Strategy
by Maria K Todd, MHA PhD CEO and Founder Mercury Healthcare International, Inc. Many medical tourism facilitators open their business without any medical knowledge or training. To me, that’s as crazy as deciding to open a piano tuning business because you can tell black keys from white keys and you know that people with...
Continue readingSecondary Wellness Tourism On The Rise
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International Secondary wellness tourism, where visitors seek wellness experiences even when it is not the primary motivation for the trip, makes up the bulk of wellness tourism and is growing even faster than tourism with it as a primary focus. What is wellness tourism?...
Continue readingWhat Impact Will A Trump Presidency Have On Medical Travel From The USA?
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International As a CEO of a long-established and successful American health travel firm, in the wake of yesterday’s unexpected turn of events, I find myself looking for “lemonade” recipes to make something good of this unanticipated basket of lemons laid on my table....
Continue readingHealth Tourism Marketing Trends for 2017: Refocusing the Lens
by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International For most health and wellness providers who believe they excel at global patient appeal and reputation, health tourism marketing has changed. Hospital, physician and dental marketing and promotion are about to enter a new content marketing orbit around virtual reality immersion, transparency and...
Continue readingMedical Tourism Tunisia: Private Clinics, Carpaccio, Wines, Olive Oils, Beach Resorts and Medicinal Springs
by Maria K Todd, MHA PhD Founder and Executive Director Center for Health Tourism Strategy Located across the Mediterranean Sea just one hour’s flying time from Rome, Tunis and Carthage welcome more than 6 million tourists annually to this cosmopolitan destination. Few people from the USA have been there, many confused by the tiny...
Continue readingWhere to buy medical tourism insurance?
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy As an expert in the healthcare industry and the author of the best selling-books on provider contracting with insurance plans, it should be no surprise that I receive calls from all over the world asking how I can help a hospital...
Continue readingChina, the Silk Road and Medical Tourism Market Strategy
by Maria K Todd, MHA PhD Executive Director Center for Health Tourism Strategy Recently I was asked to evaluate the Chinese medical tourism market for one of our strategic partners. At first, my response was Hong Kong, Beijing, Shanghai, Shenzhen Guangzhou, and Xiamen. Then I approached the strategic dilemma from a different angle. By adjusting my perspective,...
Continue readingThe Importance of Healthcare Provider Credentialing in Health Tourism
When a health tourism coordinator represents that their provider network selection process involves due diligence but doesn’t conduct primary source verification of credentials, training and experience, I view that as false advertising which is illegal in most jurisdictions. 1 Professional health and wellness services coordinators and facilitators owe a...
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