Healthcare Marketing Tips: Transforming Features of Your Healthcare Service to Benefits You Can Advertise

In marketing parlance, features are anything inherent in your product of service, what you have designed and embedded into it and how you differentiate your service or product from your competitors. Benefits, on the other hand, are what the customer gets out of it. Many laws and regulations that protect consumers prohibit advertising by physicians

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Engaging Medical Tourism Actors for Breakthrough Innovation and Market Entry

Dr Maria Todd, leader of the Mercury Advisory Group experts headquartered in Denver, Colorado is often called upon to provide an assessment of the medical tourism potential and current situation at a destination that desires to enter the medical tourism market. Maria is often hired to assess and recommend ways to improve the functioning and

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