Healthcare Marketing Tips: Transforming Features of Your Healthcare Service to Benefits You Can Advertise

In marketing parlance, features are anything inherent in your product of service, what you have designed and embedded into it and how you differentiate your service or product from your competitors. Benefits, on the other hand, are what the customer gets out of it. Many laws and regulations that protect consumers prohibit advertising by physicians

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Health Industry Expert, Maria Todd, admitted to hospital in Spain for blood clots in legs and lungs

[Denver, Colorado October 10, 2015] Maria Todd was admitted to hospital through the emergency department in Santiago de Compostela on 27/9/2015 with deep venous thrombosis and massive clots after her 4th international flight over a period of 45 days. Maria traveled to Spain to participate in Termatalia, the world’s most significant thermal waters medical tourism event

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International Health & Wellness Expert, Maria Todd, recognized by the Ukrainian Academy of Rehabilitation and Human Health in Kiev

[Denver, Colorado, September 9 2015] Maria Todd was recognized and honored by the Ukrainian Academy of Rehabilitation and Human Health in Kiev this week. There, the Board bestowed the recognition of “Academician” upon her. The Academy leadership has asked for Dr Todd’s help to author international standards for rehabilitation sanatoria and health resorts that will be used

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Engaging Medical Tourism Actors for Breakthrough Innovation and Market Entry

Dr Maria Todd, leader of the Mercury Advisory Group experts headquartered in Denver, Colorado is often called upon to provide an assessment of the medical tourism potential and current situation at a destination that desires to enter the medical tourism market. Maria is often hired to assess and recommend ways to improve the functioning and

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International health & wellness tourism expert, Maria Todd completes 14-month project in Greece to draft national health tourism strategy

[Denver, Colorado — 3 July] Maria Todd just completed a 14-month project in Greece. Her assignment was to conduct a national health tourism situation analysis and recommend a branded and unified health and wellness destination market entry strategy. Included in her recommendations were kickstarter project recommendations, and proposed legal and program management framework. Dr Todd is currently working on projects

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